The world of luxury cosmetics is constantly evolving, with brands pushing boundaries in texture, pigment, and finish. Chanel, a name synonymous with elegance and innovation, has once again redefined the lip colour landscape with its Rouge Allure Liquid Powder range. This article focuses specifically on shade 960, "Avant-Gardiste," a captivating deep berry hue that epitomizes the collection's blurred matte finish and luxurious feel. We'll explore its unique formula, application, longevity, and overall performance, comparing it briefly to its sister shade, 954 Radical, before concluding with a comprehensive review.
ROUGE ALLURE Liquid Powder #960: Unpacking the Avant-Garde
Chanel Rouge Allure Liquid Powder 960, Avant-Gardiste, is more than just a lipstick; it's a statement. The shade itself is a richly pigmented, deep berry that leans slightly towards plum. It’s a colour that commands attention without being overly aggressive, making it surprisingly versatile for various occasions and skin tones. The "liquid powder" formulation is the key to its unique appeal. It's not a traditional liquid lipstick; instead, it offers the effortless application of a liquid with the weightless, velvety finish of a powder. This creates a blurred matte effect that's both modern and sophisticated, avoiding the dryness often associated with matte lipsticks.
Review: Chanel Rouge Allure Liquid Powder
The Chanel Rouge Allure Liquid Powder line has garnered significant praise for its innovative formula and luxurious feel. The applicator, a doe-foot wand, is precisely designed for effortless application, allowing for both precise lip lining and seamless coverage. The texture is incredibly smooth and lightweight, gliding onto the lips without tugging or pulling. This is particularly important for those with dry or sensitive lips, as the formula feels comfortable and hydrating throughout wear.
The "blurred matte" finish is a key differentiator. It's not a stark, completely flat matte; instead, it achieves a soft-focus effect that minimizes the appearance of lip lines and imperfections. This subtle blurring effect adds a touch of modernity and sophistication, creating a naturally enhanced look that avoids the sometimes harsh appearance of traditional matte lipsticks.
The pigmentation is exceptional. One or two swipes deliver full, opaque coverage, with the colour remaining true to the shade in the tube. The colour payoff is rich and intense, making it ideal for those who prefer bold lip statements. Despite its intense pigmentation, the formula never feels heavy or cakey, maintaining a comfortable and lightweight feel throughout the day.
Longevity and Wear:
The longevity of Chanel Rouge Allure Liquid Powder 960 is impressive. It lasts for several hours without significant fading, even with light eating and drinking. While it’s not completely transfer-proof, the colour remains relatively intact, leaving behind a subtle stain even after meals. Touch-ups are minimal and easy, thanks to the smooth application and buildable formula.
Comparison to 954 Radical:
While this review focuses on 960 Avant-Gardiste, it's worth briefly comparing it to its counterpart, 954 Radical. Both shades belong to the same Rouge Allure Liquid Powder line, sharing the same innovative formula and comfortable texture. However, 954 Radical is a brighter, more vibrant crimson red, offering a bolder and more classic red lip look. 960 Avant-Gardiste, on the other hand, offers a more sophisticated and versatile deep berry shade, making it a more adaptable choice for a wider range of skin tones and occasions. The choice between the two boils down to personal preference and desired intensity.
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